“Sincerity Is Scary” is a song by the Manchester-based band, The 1975, on their third studio album, A Brief Inquiry Into Online Relationships. This song features an array of poetic devices used to propel the idea of the track. Right off the bat we see alliteration in the title.
The song encaptures a blatant truth of human interaction. Due to the fear of emotional vulnerability, communication problems arise that can interfere with intimacy and connection. Singer and lyrist Matty Healy and The 1975 uses self-awareness and self-reflection to open up about his experiences and struggles of connecting in the postmodern world. For most of the song, Healy seems to be addressing society as a whole, exposing the universal lack of emotion often portrayed in place of true connection. When it comes to the chorus, Healy targets his lyrics toward his lover and the personal struggles he finds in love and connection. An overarching theme depicted in this song and throughout much of Healy’s lyrics across his releases is the idea of postmodernism, a movement characterized by skepticism and irony. See below for my take on postmodernism.
“You lack substance when you say something like, ‘Oh, what a shame’ / It’s just a self-referential way that stops you having to be human”The 1975 uses alliteration (substance, say, something, shame / having, human) to emphasize their message. Phrases like “Oh, what a shame” are often used ironically or sarcastically. Even when used genuinely, this phrase can sound dismissive of one’s issues. The 1975 claims that when you take sarcasm too far, it takes away true human emotions. After repeating the ‘s’ sound throughout the line, the switch to ‘having to be human’ makes these words stand out reader because these words are pronounced slightly longer than the quick ‘s’ sound.
“And why would you believe you could control how you’re perceived when at your best you’re intermediately versed in your own feelings?”The 1975 rhymes throughout the lyric (believe, perceive, intermediately, feeling) in an ordered form, giving structure to the song and making it easier for the reader to fully hear and feel the message. A critical part of postmodernism revolves around the sensitivity of one’s image. The 1975 claims that it is difficult to be yourself when you are overly sensitive to others’ opinions, since you cannot truly control them. Only if you focus on your own opinion, a form of self-love, can you be and love yourself.
“You try and mask your pain in the most postmodern way”In this line, The 1975 directly links their song to the concepts of postmodernism, using alliteration with pain to add power to the word postmodern.
What is postmodernism, the central theme of this song? – Here is my explanation:
Modernism arose in the early 1900s, when technology and scientific discoveries advanced and religious devotion was seen as less important. Modernism was the idea that humanity was on the right track, following science and finding out the best ways to live. Then came the Vietnam War, the two World Wars, and decades of racism and sexism and horrid acts. This set the stage for postmodernism, the concept that no one really knows what is true or right except with ourselves, leading to self-awareness. However, since one could never know what is right, there was lack of trust with one another and a general disconnection between individuals as people avoided disagreement.